91 Lord Street
Newtown

One of the area's most accomplished adaptive reuse projects. Now known as The Cake Factory in homage to its origins as a bakery more than 140 years ago, the building has lived many lives, remembered locally for biscuit and cake manufacturing before later evolving into an artist studio and creative workshop. Award-winning builders SQ Projects have reimagined the structure with exceptional restraint and intelligence, preserving its industrial soul while introducing a refined, high-spec residential transformation. With interiors oriented around a completely secluded alfresco sundeck, materiality is rich and tactile, combining Australian bluestone paving, hardwood decking, polished concrete and bespoke Blackbutt timber detailing. Moments from St Peters Station, King Street cafés and Sydney Park, it's a home of rare depth, character and connectivity, placing Newtown, Erskineville, Alexandria, the CBD and airport all within easy reach.

Highlights